The hyperconnected world of today allows consumers to research and buy just about anything online. Nowadays, companies are taking advantage of digital marketing methods, such as building websites, setting up social media profiles, and using paid advertising to stay competitive.
The legal profession is an exception, however. Lawyers prefer traditional marketing tactics, and law firms are no more attracting leads and clients. Most law firms are interested in investing in digital marketing, but only a few can because of structural limitations. Firms can benefit from digital marketing when it comes to increasing sales and revenue in the long run. However, finding the resources, people, and capacity to implement digital marketing can be challenging. You may consider working with a law firm digital marketing company when legal work dominates your time and marketing is overlooked.
LegalSoftSolution is a well-established digital marketing firm with years of experience in the field. Through purpose-driven campaigns and individualized plans, we have helped several legal organizations achieve their goals.
First-time digital marketers find it intimidating. Our digital marketing professionals help our clients develop plans that help them grow their businesses and achieve their objectives. Here are seven digital marketing strategies curated by legal marketing experts of the best legal marketing company to get the most out of your digital marketing: Clients are walked through each marketing strategy and its benefits when they partner with us, ensuring that they have a functional understanding of basic marketing ideas.
#1. Create a Solid Website
Law firms must develop powerful websites as part of their business model, especially since local clients generate a significant portion of their revenue. Websites are the foundation for internet marketing. It’s where you will include high-quality content aimed at your present and new clients, as well as basic information on your business.
A law firm’s website should accurately depict the firm’s ideals and practices. You can use your website to provide free online information (but not legal consultations) regarding common legal concerns in your sector. You will develop a reputation for being a reputable legal authority, thereby increasing your chances of gaining clients.
#2. Make Good Use Of Seo
SEO (search engine optimization) allows you to rank in search engine results pages by using the right keywords and online tactics. Local law firms can use SEO to their advantage by following best practices such as:
Keywords that are specific to the area
Searches conducted by people in your area are likely to include local keywords, increasing your visibility and increasing your chances of being found online.
Sort your website into categories
Organizing your site to categorize the pages will make it easier for visitors to find what they are looking for. A law firm that offers a range of legal services needs to ensure that clients can easily find the legal matter, which is of concern to them.
Optimizing your pages is essential
Search engines find it easier to read content that has been optimized for each page, so your business can compete with others in the area. The optimization process involves text, images, video, HTML tags, and other elements.
#3. Adopt a Social Media Marketing Strategy
Social media largely influences word-of-mouth and trust-based advertising. Social media is used by nearly everyone these days, including your prospective clients, so keeping a strong and authoritative presence on social media platforms like Facebook, Twitter, and others is critical for your business’s reputation.
You can begin to build a relationship with a potential client before they even step foot into your office through social media. Make sure you’re always in touch with your customer base by providing direct messages, comments, tweets, and other means of communication.
#4. Quality Content
Content marketing is the best SEO strategy. Various articles, videos, and law firm websites provide consumers with answers to their questions.
Searchers anticipating a complete guide to the divorce process, rather than an attorney’s bio page that discusses their legal services, expect to find a comprehensive guide to the procedure when they search for “how to file for divorce.” A law firm like yours can also take advantage of this to generate more leads and traffic by posting high-quality, SEO-friendly content.
Content marketing can generate traffic from people seeking information about your services online on your website. Your firm will stand out, gain trust, attract more followers, and create more leads by creating great content.
Blog entries, PDFs, ebooks, movies, or even email campaigns are all forms of “content.” You can use various channels to generate informative content to show your audience what you do and how you can assist them. Identify SEO keywords in your article that will attract more clients so that you can improve its results. It’s a good idea to use these long-tail keywords in blog posts. “12 Steps to Divorce Without the Stress” or “10 Things After an Accident.” are great titles to consider.
You can then post these articles on your blog or on social media. YouTube is an excellent place to make videos about these topics if you want to increase traffic. Growing your email list will ensure your readers access new articles as soon as you publish them.
As a result of content marketing, your website will attract high-quality links, which will improve your ranking for search engines significantly. Write content that other sites will find exciting and would like to link to. Also, you can make direct contact with these publishers to invite them to read (and link to) your content.
#5. Email marketing
To maximize their digital marketing efforts, law firms can (and should) use email marketing. When you use email to acquire and nurture prospects by sending them customized and relevant messages and information, you’re doing email marketing. The goal is to convert these leads into customers.
Email marketing allows you to establish genuine and beneficial interactions with your email list. Furthermore, when compared to Facebook and Twitter, studies reveal that email converts 40% better. Sending relevant communications to your email list on a regular basis can help you grow your firm’s client base.
Here are some pointers to consider when you develop your email marketing strategy:
- Make good content for generating email leads. Consider creating newsletters, seminars, and free resources, among other things.
- As much as feasible, segment your audience. How you communicate with a new subscriber will differ from how you communicate with a past client.
- By segmenting them in your system, you’ll be able to give them more relevant communications that are more suited to their needs.
- Don’t bombard your leads with emails. You don’t want to overburden their inboxes, causing them to unsubscribe or classify your emails as spam.
- Looking at the data is crucial when it comes to email marketing. Examine open rates, click rates, conversion rates, and other key email marketing metrics. This information will show you what is and isn’t working in your email marketing approach.
#6. Create a Business Listing For Your Law Firm
We used to have phone books before the internet. Consider a company directory to be an online phone book. It’s a place where you can publish information about your law firm, such as its name, phone number, address, and operating hours. People will be able to access your information and, as a result, contact your legal firm for services if your firm is listed in an internet directory.
Here are some pointers on how to get your legal company included in a business directory:
- Create a Google My Business page and fill it with all of the pertinent information.
- Make sure your firm’s Facebook page is up to date.
- Look into whether there are any law-specific directories where you can submit your material.
Your reach will grow as you join more directories. However, make sure you’re listed in the appropriate directories and listings.
#7. Video Marketing Can Help You Engage Your Visitors
By 2021, video is predicted to account for more than half of all internet traffic. This means that the optimum moment for your legal business to start using video marketing is right now.
Fortunately, making a video is no longer prohibitively expensive. In reality, your smartphone can be used to create a video.
Here are some video content options for your law firm:
- Video with questions and answers about your legal profession.
- Inquire about additional well-known lawyers in the field.
- If you are a family lawyer, attend the “family law” webinar.
Aside from that, you can use videos to promote the topics you care about. You may establish your legal firm’s credibility this way. Whatever you do, make your video material helpful and valuable to your viewers and potential customers.
Why Should You Hire Experts to Manage Your Law Firm’s Digital Marketing?
Digital Marketing Experts Develop Conversion-Oriented Strategies that are Tailored to Your Specific Needs.
It is a competitive field, and we are committed to helping you succeed. Our law firm’s digital marketing staff will develop a marketing strategy tailored to your specific business objectives using industry best practices. You will get the best results by using a client-focused approach with our team of digital marketers.