Hotel Digital Marketing Strategies 

The hospitality industry today is way different than it was in 2019. Due to the lockdown restrictions, the revenue of hotels is facing a steep downward fall on the graph. However, rather than waiting for things to change on their own, we recommend staying positive and proactive so that we can bounce back stronger and more prosperous than before. 

While well-known digital marketing strategies work in most cases, the changed customer behavior and uncertain environment require new strategies to improve sales and earn more profit. Not to mention, the market is now experienced and convenience-driven. Therefore, making necessary changes is critical to sustainable growth and development. 

In this blog, we will discuss how hotels should use hotel marketing to get ahead of their competition and increase customer conversion rates. 

List Your Hotel Business on Google

Before the internet era, people used to search for any business information on Yellow Pages – a directory that had information about all kinds of businesses registered to it, from a plumber to a hospital. 

Long gone are the days of yellow pages, and now search engines have taken their place. In Internet-dominated times, everyone goes to Google for any bit of information they need. Therefore, listing yourself on Google is crucial for every business, and the hotel industry is no different.

Recent statistics suggest an average person spends 145 minutes on social media every day. The hotel businesses with little to no Internet marketing strategy for web and social media platforms remain unseen, impacting their sales and reputation. 

You can list yourself on Google through Google My Business. It is like creating an e-card for your business. It helps bridge the gap between you and your customers.

Provide complete and accurate information about your hotel on Google My Business. Any inaccurate information can impact the booking flow or search results.

Produce Consistent Content for Your Hotel Website

Content production is a great way to drive large traffic to your hotel website. It not only creates awareness of your business but also keeps your audience informed and engaged.

You can create content using two elements: images and descriptions. 

Images

Images are a powerful medium to convey your business story in an easy, interesting, and effective manner. The images you use become the face of your brand, and therefore, you should use high-quality images. Moreover, they play a vital role in creating a good first impression. 

Description

Picturesque views from the balcony, luxury bedding, friendly staff, and pools are all features that you must proudly communicate with your potential guests. Communicate all these feature details to them loud and clear as they attract the audience. 

Outrank Competition With Master Metasearch 

Did you know that online travel agencies (OTA) bring more than 70% of hotel bookings? 

While the statistic suggests the effective performance of digital marketing for the hotel industry, the competition often gets the small hotel businesses. It gets hard for them to gain traction on metasearch against high-budget big groups and OTAs. Considering it, the key detail to master metasearch is to put most of your budget and effort into the right channels. 

It’s no longer a secret that Google has entered the metasearch market. The dominance of Google hotel ads in the market becomes nearly inevitable because of their budget, brand, and ownership of various technologies. 

There is no use to outbid OTAs. However, it is helpful to get an “Official Site” badge that comes with Google hotel ads. To stand out among your competitors, make sure you optimize your Google My Business listing before you bid against OTAs. 

Add professional, high-quality photos and videos, promote key USP, and most important of all, generate the maximum number of positive reviews you can. 

Digital marketing is a dynamic territory – it keeps changing as the perception of consumers and the environment changes. Therefore, keep adopting relevant Miami SEO strategies to generate maximum revenue and get ahead of your competition. 

We hope our blog was informative for you. For more such posts, keep visiting us!