Black Hat SEO or sometimes called white hat SEO has been the favored method of many webmasters all over the world, as this type of optimization is more economical and effective.
In simple terms, Black Hat SEO is about Search Engine Optimization that uses unscrupulous tactics to rank high in the Search Engine Result Pages (SERPs).
The techniques used by black hat SEO are actually not approved by Google, but they still manage to get some level of popularity among webmasters and bloggers because of their cheap cost.
The techniques are considered illegal by Google, but still many people use them.
So, what is the black hat SEO?
Well, the first thing you should know is that black hat SEO is not the same as spamming.
Black Hat SEO is a technique that uses very simple techniques.
It method that is well-suited for building links and boosting organic traffic in a blog or forum.
Spamming is a gray area since many blog owners use it for various reasons. However, Black Hat SEO thrives on building quality links from related websites, forums, article directories, review sites, and other relevant sources.
Some webmasters attempt to cheat search engines using invalid titles and descriptions.
This SEO technique can be seen frequently in forums, blogs, and social media websites.
While this strategy may seem innocent, it is actually a way to fool Google into thinking that your website is original.
When using black hat SEO techniques, webmasters will often use misspelled words, fake testimonials, and other tricky methods to make it look like they were part of the original post.
While these techniques don’t directly affect rankings, they do decrease the overall “relevancy” of your website.
Black Hat SEO is not the same as link farming.
While some people are guilty of this type of SEO, there are others who use techniques such as reciprocal linking, directory submission, article syndication, blog commenting and backlinking (rejoining another site).
These techniques still aren’t approved by Google, but the majority of them are allowed.
Google’s latest set of guidelines states that webmasters cannot submit duplicate content, misleading or deceptive keywords, or submit URLs that are obviously untrustworthy.
While this doesn’t mean you shouldn’t try to fool Google, it does mean that you need to be smarter about what tactics you choose to employ.
As the popularity of Black Hat SEO grows among webmasters, some have resorted to cheating their way through Google’s requirements by submitting content to directories that aren’t relevant to their niche.
In doing this, they are actually deceiving Google and hurting their ranking.
In addition, many webmasters have submitted their site manually to search engines, allowing Google to gather information about a website’s structure.
Doing so has the potential to hurt rankings, so it is advised that you never submit anything manually to search engines if you want to retain a good ranking.
The only way to avoid being penalized by Google is to stay on top of black hat SEO and make sure your website always has fresh, relevant content.
Don’t rely on just one method. If one proves effective, make a switch to another.
It may not be easy to break Google’s black hat rules, but with proper black hat SEO, you can ensure your website will always have a good ranking.
